REN have been making waves (pun intended!) with their recent Recycled Ocean Plastic campaign, and with the addition of an exciting new product launch, I just had to dedicate a blog post to them. Here's what's been happening in the world of REN in case you've missed the latest news on social media.
New product launch: REN Evercalm Overnight Recovery Balm* (30ml, £40, link)
Last month, I received an exciting package from REN which contained a full-size jar of their latest launch, the Evercalm Overnight Recovery Balm. This newbie is part of the brand's hugely popular Evercalm range which is targeted at sensitive skin types and I've used several products from this line over the years.
The new Overnight Recovery Balm is a powerfully rich and hydrating night balm that's packed full of ultra-nourishing plant-based oils such as Olive, Almond, Borage, Jojoba, Sunflower and Linseed. These oils are naturally rich in lipids and active enzymes which help to strengthen the skin's natural protective barrier, as well as giving it an intense shot of moisture at the same time. Beta-Glucan is also included to soothe and calm any visible signs of sensitivity as it acts as an anti-inflammatory ingredient, so this is a fantastic product to try if you're currently suffering from any irritation or redness due to sensitive skin.
I've been using the Evercalm Overnight Recovery Balm after cleansing in the evenings instead of using a night moisturiser or facial oil (as this is so hydrating, you don't need anything else). A tiny amount goes a long way and it has a lovely light texture that's perfect for doing a facial massage with. It doesn't feel greasy but you do have to massage it in for it to fully absorb, as you would with any other type of balm product. I've had some patches of redness around my nose and on my cheeks in the last month, and this has instantly calmed everything down.
My skin also feels much more hydrated, softer and plumped up in the morning. It feels very luxurious and pampering to use, and it has a pleasant subtly botanical/natural scent that reminds me of a spa. Needless to say, it's a delightful luxury night treatment to add to your evening skincare routine and I can see myself using this even more as the seasons start to change in the coming weeks.
My skin also feels much more hydrated, softer and plumped up in the morning. It feels very luxurious and pampering to use, and it has a pleasant subtly botanical/natural scent that reminds me of a spa. Needless to say, it's a delightful luxury night treatment to add to your evening skincare routine and I can see myself using this even more as the seasons start to change in the coming weeks.
REN's Recycled Ocean Plastic Campaign
The alarming rate of plastic pollution in our oceans that's destroying delicate eco-systems and threatening the existence of thousands of species has caused a massive outcry from people all around the world, and many are now looking at ways to reduce their plastic consumption and consumer waste in a bid to stop the problem from escalating even further.
REN has been helping out in various ways, from organising beach cleanups across the UK with the charitable organisation Surfers Against Sewage (participants have been rewarded with REN products to thank them for their time), to their commitment to being a zero-waste company by 2021, changes are afoot and it's great to see a beauty brand as global as REN taking these positive steps forwards.
Their latest environmental campaign focuses on their partnership with TerraCycle, where they have created a new 100% recycled plastic bottle that contains 20% reclaimed ocean plastic. As recycled plastic isn't as clear as first use plastic, the bottle has a grey tint which you can see in their award-winning Atlantic Kelp & Magnesium Body Wash* (£22, 200ml, link) - the first product to be packaged in this new hybrid recycled plastic packaging. The bottle also features an innovative metal-free spring in the pump to make it fully recyclable and the new recycled plastic packaging will be phased in across REN's full global distribution by 2019.
Whilst I know that recycled plastic packaging isn't the saviour to the problem of plastic pollution, it is a welcome helping hand in a better direction and an admirable effort from a global beauty brand to be doing something like this, when many other larger brands are still sadly doing nothing. Hopefully, the actions of companies like REN will inspire others to follow in their footsteps.
To find out more, visit renskincare.com
Do you agree that brands should be doing more to change their packaging?
I love REN i cant get over how amazing it is that they are using ocean plastics thats really insane! i think more brands should be doing that
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Absolutely, more brands should be getting involved!
DeleteSo good that REN are doing the reduced plastic x
ReplyDeleteAbsolutely! x
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