If you haven't heard of Phase Zero before, it might be because it's not available to purchase anywhere, except on Love Me Beauty. That's right, a beauty subscription box has recently dropped one of the most exciting makeup launches of the year so far, and everything is cruelty-free and super affordable!
In the often over-saturated world of beauty subscription boxes, Love Me Beauty was one that managed to stand out, as they were the first in the market to let their subscribers choose the products that they wanted to receive. I subscribed to them almost five years ago and really enjoyed the variety of brands that they offered, so I was thrilled when I was added to their press list (you can read my previous reviews of Love Me Beauty here).
Last month, I received a very exciting email from them detailing a new makeup launch called Phase Zero, and a brand new approach to their subscription business. They have now gravitated towards a business model that's akin to Beauty Pie, where for a small subscription fee of £5 per month, cosmetics fans will be able to purchase Phase Zero makeup at affordable factory prices with 77% off the full RRP.
Currently, Phase Zero have released a range of lip products which include Liquid Lipsticks, Lip Glosses and Lip Toppers (all £3.50 each at the factory price), in a variety of classic and on-trend shades and finishes. I have to admit that I had no idea what the makeup was going to be like, but I was pleased to see that they had made everything cruelty-free, so I was curious to try it out!
The packaging is simplistic in chunky clear plastic topped with sleek white lids, but the typography gives it a cool and contemporary feel. I received an assorted package of their lip products, and having tested them out for a few weeks, they've managed to exceed all of my expectations. Everything has a sweet vanilla cupcake type of scent and there are some definite winners in this new range.
Let's check out some swatches!
Phase Zero Lip Topper in Prosecco Kiss
The Lip Toppers have been designed to be worn on their own or over any lipstick of your choice to give your lip look that 'X-factor'. Prosecco Kiss is definitely one that can be worn on its own, as you can see above, it's much more pigmented than I thought it would be! This is an incredible metallic rose-gold with the most beautiful foil type of finish. It feels comfortable on the lips, isn't sticky or drying, and is surprisingly long-lasting. I don't have ANYTHING like this in my makeup collection!
Phase Zero Lip Topper in Holograph Girl
Holograph Girl is another unique Lip Topper, but this one is definitely on the sheer side as it features holographic glitter in a clear lip gloss base, which you can see in the swatch above. It looks particularly pretty over brighter shades like hot pinks and would be perfect to wear at Summer festivals and parties.
Phase Zero Lip Gloss in Baby Pink
Moving onto the non-sticky Lip Glosses, Baby Pink is a classic light milky baby pink that makes the lips look fuller and poutier in just two swipes. A really easy to wear, every day, no-fuss, goes with everything, pink gloss that you can apply without a mirror.
Phase Zero Lip Gloss in Goth Gloss
You'll certainly need a mirror for Goth Gloss though, as this darker burgundy/aubergine shade is a bit tricky to apply without one! I found it a little patchy when worn on its own, but this looks absolutely killer when swiped over a dark berry lipstick and has a tiny hint of shimmer.
Phase Zero Lip Gloss in Postbox Red
Postbox Red is one that surprised me as it pulls considerably brighter on my lips than I was expecting, and offers an almost full-coverage red with a huge amount of mega-watt glossy shine. If you're looking for a juicy bright red lip gloss, this is the one you're after!
Phase Zero Liquid Lipstick in Pink Suede
Now for the Liquid Lipsticks and these are really, really good. These all dry down quickly and apply so smoothly, with a gorgeous velvet-matte finish. Plus, they're long-lasting and don't feel drying on the lips at all - winner! Pink Suede is one of those covetable, modern classic pale nudes that has just the right amount of pink in it.
Phase Zero Liquid Lipstick in Chai Latte
At first, I wasn't sure if Chai Latte suited me, but when I paired it with a smokey eye, it started to grow on me. It's very Kim K and needs a good contour and glowy base to make the most out of this straight-up pale nude.
Phase Zero Liquid Lipstick in Gingerbread
Yes, yes and yes! Gingerbread is my kinda shade that I would happily wear every day, regardless of whether I'm going out or staying in. It's just beautiful! The most perfect blend of 'my lips but better', with a slightly darker, reddy-brown undertone thrown into the mix.
Phase Zero Liquid Lipstick in Classic Red
Classic Red is just that and it's one of those reds that I imagine would look amazing on all skin tones. The comfortable formula of Phase Zero's Liquid Lipsticks is really appreciated here and it applies so nicely.
If you love makeup and buy it on a regular basis, the new Love Me Beauty will be right up your street, and the quality of Phase Zero has really impressed me so far with these gorgeous lip products. I also like the fact that if you don't want to subscribe, you can still purchase Phase Zero at the higher RRP if you'd prefer, although even with the minimum 3 month contract, it would probably still work out cheaper to sub for this length of time, buy the products at the factory prices and then cancel. Either way, it's fantastic to find a brand new range of cruelty-free makeup at affordable prices and I'm very excited to see what they launch next!
Exclusive reader discount code: use EVELYN5 to get £5 off your first purchase!
Phase Zero* is available exclusively online at lovemebeauty.com
What do you think of Phase Zero? Will you be subscribing?
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